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SWOT Analysis ?

## : What Is SWOT Analysis ?

 

  • The comparison of Strength, Weakness, Opportunity, & Threats is referred to as SWOT analysis. It is a planning tool.
  1. Strength : It is an inherent capacity of organisation to gain strategic advantage over its competitors. 
  2. Weakness : Inherent limitation of org. which creates strategic disadvantage to it. 
  3. Opportunity : Favorable condition in organisation’s environment which enable it strength its position. 
  4. Threat : It is unfavorable condition in organisation environment which causes risks and damages to the organisation.

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